Video email is a more efficient method of reaching potential customers, of promoting your products, services or events. The usage of streaming video ads via emails brings plenty of advantages over text/image based emails. A streaming video is a great solution with great impact on the viewer. It combines the benefits of “classic” TV ads with the Internet’s most essential characteristic, interactivity.
Simply put, a relevant video is more alluring to the viewer, who subsequently becomes more responsive as to what you need to offer. Video e-mail marketing has become more affordable than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now cheaper to create and distribute, and on the other hand, it makes customer targeting easier too.
Video Email definition – When we were to define how to send video in email, it will be as a rich media advertising tool utilized by progressive organizations to be able to promote services and products, by making use of short, catchy, informative ads, with the purpose of raising awareness towards the viewer regarding the promoted products/services and drawing them into purchasing the above-mentioned products/services.
Characteristics of Video E-mail Marketing – It is actually common knowledge that today people consume videos in ever increasing numbers, with internet (PC,iPhone,iPad and Smarphones) outstripping the TV. Information is delivered on-demand and also at a higher rate via video than through images.
The primary advantage that videos in e-mail marketing has within the traditional, text/image format approach is that videos can arrive at the point considerably faster and consume a shorter time of the viewer. As opposed to needing to read a page of text, attempting to “hit” your message that you’re actually attempting to deliver, you are able to deliver the same message in a smaller timeframe in a more rich and rewarding manner.
Features of Email Video Marketing – If you opt to use video emails in your marketing campaigns then you can capture the viewers attention easier and deliver your message to prospects much faster than simple text/images.
A relevant video ad can contain information, offers, invitations, membership reminders or perhaps a product launch. Add a personalized message, a voiceover or music and you may have your viewers attention for the first time. By making use of videos, the potential customer can relate more in your company and also to what you’re promoting. To reduce cost, you can take quality royalty free nbefmd templates or footage, and also by adding images, text plus your logo, the effect is really a powerful yet cheap branded ad.
Today’s technology offers you the chance to send a youtube video in email, stream your videos on a video landing page without eating increase your bandwidth, then track traffic and analyze results. Look at the impact that video emailing have versus HTML email marketing. Pick a emailing service that can tell you how so when your videos were played, how many viewers clicked and visited your site after watching your ad, what percentage of these visits transformed into sales, and so forth.
Why not also stream your video ad on the websites homepage. It’s like handing out a business card. Video will end up a progressively important sales and marketing tool, so ensure it is visible. Locate a solution provider that may combine video emails with video streaming for your site.